Leslie Malmquist is the owner of Superior Selections and Marketing. His career was primarily in the printing industry as owner of Universal Press with 50 employees in Saint Paul, Minnesota. Since 1978 he has been a volunteer with the Saint Paul Winter Carnival; in 1995 he served as King Boreas LIX. His volunteer involvement has included chairing many fundraising and other events. In the health care field, he was a 10 year board member and chairperson of The Phoenix Residence, a facility serving adults with developmental and physical disabilities. He also contributes to charities such as The Salvation Army, Lupus Foundation, Second Harvest Heartland, Big Brothers Big Sisters of America, and Dayton Bluff Seniors. In his spare time he enjoys singing, travel, golf, and exercising.